Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
(as of Dec 09,2022 06:48:27 UTC – Details)
Every person has a gap in their business they want to fill, and the bridge for that gap is a good story. Professional storyteller Kindra Hall shows business leaders the four unique stories they already have at their disposal to more effectively captivate and convert audiences.
Identify the gaps in your business and use storytelling to close them.
Learn the four ingredients every story needs.
Know what makes a truly compelling story by learning the three-part framework of great storytelling.
Understand the four essential stories every business already has.
About the Author
Kindra Hall is an award-winning professional storyteller and national speaker. She has been featured in Entrepreneur.com, as a weekly columnist at Inc.magazine, and is Chief Storytelling Officer for Success magazine. When not on the road speaking, she lives in New York City with her husband and young son and daughter.
Publisher : HarperCollins Leadership (September 24, 2019)
Language : English
Hardcover : 240 pages
ISBN-10 : 140021193X
ISBN-13 : 978-1400211937
Item Weight : 13.6 ounces
Dimensions : 6.3 x 0.88 x 9.3 inches